Top 4 advantages of CRM in marketing

A CRM (Customer Relationship Management) system is used to manage interactions with current and potential customers, often during the sales process. Despite its association with sales, CRM systems are CRM are also beneficial for accounting, management, customer service and marketing teams.

In fact, the world market for CRM se valued at $52.64 billion by 2020and 65% of the companies invested in a new CRM in its first five years. So how can a CRM benefit your marketing efforts?

The benefits of CRM in marketing are:

- Better knowledge of the customer.

- Increased customer interaction and retention.

- Marketing automation.

- Improved analysis and reporting.

IMPROVING CUSTOMER KNOWLEDGE

Un CRM The success rate should help companies organize and analyze customer information and data in order to streamline and improve customer communication and relationships. Simply put, this gives your marketing team a deeper and better understanding of your customers - such as their demographics, purchase records and past messages - making communication more efficient and effective. It's everything you need to know, in one centralized place. Perhaps most important for your marketing efforts is the fact that you can use this improved customer and communication knowledge to conduct customer-specific (and account-based) marketing campaigns. You can tailor your pitch and tactics to the wants and needs of specific customers to improve your chances of conversion, whatever that looks like. "Seventy-four percent of respondents say that the solutions from CRM give them better access to customer data, allowing for a more personalized service." FindStack, (2021).

HIGHER CUSTOMER INTERACTION AND RETENTION RATES

A CRM system can help you complete marketing activities with ease. Whether it's email campaigns, limited-time offers or post-sales surveys to current customers, or an email sent to non-customers who abandon their cart or write in with a customer service question, your CRM can help you send it to the right people, at the right time.

CRMs can even track the behavior and actions of your current or potential customers through your company's website, social media or email marketing campaigns; and then guide the customer through the sales or purchase funnel by sending a triggered email or alerting a sales rep of the customer's interest.

MARKETING AUTOMATION

Marketing automation is the "mechanization of time-consuming manual tasks" such as segmentation, lead generation, email campaigns and relationship marketing. It is used to speed up processes and eliminate time-wasting tasks so that your employees can focus on more "human" tasks (such as targeted content creation) to increase efficiency, productivity and performance.

By automating marketing processes, you can effectively manage mailing campaigns, scheduling, emailing, calling and follow-up efforts, which will increase your leads and sales.

"Effective sales organizations are 81% more likely to practice a consistent use of a CRM or other registration system". Nutshell, (2021).

For example, you can send an email inviting new leads to attend a talk about your service, all those who RSVP on the form are automatically added to a new email list that is used to send details (also known as a nurture campaign) and, after the event, a thank you email with an accompanying feedback survey. This list can also be sent to your sales team so they can follow up with attendees.

BETTER ANALYSIS AND REPORTING

Measure, analyze and manage real-time metrics for every element of your business. By identifying important information such as revenue and leads generated, as well as the results of your marketing campaigns through metrics such as click-through rates, bounce rates and demographics, you can make effective and informed business decisions. For example, your CRM can provide you with up-to-date analytics on top-performing agents, how long an individual agent has been connected, phone numbers called, costs, and inbound and outbound queue metrics. This allows you to see that your budget is being used in the most efficient way and that your marketing efforts are well coordinated with your sales, customer service, accounting and management teams.

Want to try a CRM?

- Datalyse is a fast and easy-to-use CRM that allows you to unify your company's needs, centralizing all your operations in a single application. Find out how a CRM can help your team on our website and blog, or contact us.