What type of organizations can benefit from a CRM?

What will be discussed in this article are the specific types of organizations that will benefit most from CRM.

Service-based

2. E-commerce

Large organizations

4. Start-ups that are just starting

Service-based
In customer-first organizations, it is of paramount importance that the relationship with a customer is properly managed. In this example we will examine how a hotel would benefit from CRM.

In a hotel, CRM encompasses many aspects of the organization. A key part of CRM management is ensuring that staff, i.e. customer-facing employees, are properly trained in their job functions so that every point of contact with the customer results in a satisfactory experience.

This experience can be facilitated by proper training and management. If your staff are well trained, they will have the confidence to deliver the experience you want your customers to have. Once they have been properly trained, you will need appropriate managers to oversee and ensure that what staff have learned in their training is carried out correctly.

However, there are aspects of CRM within hotel organizations that are costly to be purely human. Think of all the different processes involved when a person arrives at a hotel. Rooms need to be booked, dates need to be recorded, add-ons need to be offered and arranged, and last-minute changes need to be offered to hundreds of different people.

In short, you'll need CRM calendar management software to streamline, facilitate and satisfy the copious desires that hotel guests demand.

E-commerce
E-retailers are modern organizations that probably deal with very little in-person CRM, a contrast to hotels.

With this great lack of customer-facing opportunities to provide an excellent customer experience, there is even more emphasis on having a solid CRM system. In the early stages, when orders are infrequent, it is possible to manage orders through one person.

However, as you grow and begin to receive in a day the amount of orders you used to receive in a month, it will be extremely difficult to stay on top of problems that come your way.

For example, you'll need a CRM ticketing system to be able to process complaints that some customers may have. And realistically, mistakes happen. You'll need a smooth complaints procedure so that when customers are unhappy, you can do everything you can to resolve the problem efficiently.

Large organizations

The larger your organization, the more lines of communication you will have internally and externally.

In a team of 4 people, there are 6 lines of communication between them. But this number multiplies significantly, take a look at the following diagram:

The above diagram is just an example with a maximum of 14 people, but that number still adds up to 91 lines of communication without adding any external communication between external sources.

Large organizations can benefit from a number of CRM tools to remain efficient and orderly.

Videoconferencing can be very beneficial for large organizations. It reduces the time required to initiate and terminate communication between individuals. Videoconferencing is also beneficial for large organizations that span great distances, such as multinational companies, where it is impossible to communicate with people in person.

Start-up companies
Startups are difficult organizations to know what infrastructure to implement because they are so individual in the modern world. A startup food truck is going to need a different infrastructure than a startup Saas company.

The first of the two will have a large amount of human-to-human contact and, therefore, will need less software and better human resource management. However, a start-up food truck company could benefit from some specific tools. Having a budgeting and payment tool would allow the organization to take the worry out of organizing payments for various events and help keep track of what stock is needed and used.



A SaaS startup is going to have very different needs than the organizations mentioned above, but it will still need an appropriate CRM to meet its needs. For example, a reporting tool would be beneficial for presenting data to potential customers and investors.

Another CRM tool that would benefit a Saas organization is a secure and simple CRM storage space. When a company is in the start-up phase and still finding its footing, having a centralized storage space for all of its CRM files and data is extremely valuable.